The Washington Post
3M • Earthland
Challenge was to do the impossible: come up with an idea that could be a global showcasing 3M’s investment in vital infrastructure and innovation projects. • Created a highly engaging, human-centric storytelling world called Earthland • Smashed digital engagement benchmarks.
Rolex • Planet Visionaries Podcast
Keeping the dream alive; a six-year partnership showcasing global Climate Solutions • Created a live podcast taping with Alex Honnold for Planet Visionaries with a highly curated audience at the Explorer’s Club
Marriott • Regeneration of Travel
Post-pandemic: what is travel now? • Sourced and created impactful vignettes about the power of travel to heal, enlighten, and elevate joy • Multi-channel award-winning compendium of Conscious Traveler storytelling
ATT Business • Storm Effect
Bringing a little C to B2B • Data viz in action • Making the complex easily digestible
AWS • Generative AI Explorer’s Guide
An avalanche of AWS AI innovation • A clever and easily digestible AI field guide primer • A village of teamwork
AbbVie & Elevance Health
360 view of patient-centric health journeys • In-depth storytelling sourced quickly and produced in expedient time frames.
Intel • Bringing AI Everywhere
What didn’t we do as a trusted partner: eight executions in 2025, 16 custom content executions • Intel Brand, Intel VPro, Intel and AI.
LinkedIn • Postworthy
Reimagined our influencer marketing strategy: Postworthy • Leveraged new vertical video trend on LinkedIn geared to B2B marketers.
WP Next
Immersive yearly senior marketing client thought-leadership conference in Key Biscayne • Team crafted programming, video capture, and social media push for the two-day event. • Effusive client kudos!
Healthline / Red Ventures
Healthline • Wellbeing Creative Rebrand
Healthline custom content needed a personality. • Wellbeing Creative rebrand focused on more robust wellness content:full-person health: mental health, nutrition, exercise, and sleep. • Wellness accounts increased 20%.
Future of Health
Future of Health meant we crafted Healthline brand tentpoles focusing on health equity and health innovation. • Breathed new life into Healthline as a multi-layered media brand beyond a portal for symptom searching.
Bezzy
Bezzy: Feeding off the brainchild of our CTO, our content team supported chronic condition-specific peer-to-peer community content.
CBS Interactive
Chowhound
Chowhound was on life support and needed new revenue streams. • We went 100% ecommerce; everything was shoppable.
Commerce Content Strategy
CBSi commerce content with CNET leading the charge was growing 20% to 40% YOY. • Turned up the volume and expanded commerce coverage areas beyond tech. • Scaled commerce content wins across the CBSi portfolio and developed self-serve formulas for editorial teams to follow.
Mashable
Mashable Brand X
Launched Mashable Brand X, a branded content studio, which morphed into ZiffMedia Brand X. We really showcased the collaboration/brainstorming the content marketing team had with our product and data science teams. We felt like that was a great point of differentiation, calling them Creative Technologists.
What is a Creative Technologist?
Rebrand of Mashable’s content marketing practice focused on close collaboration with product and insights teams. Leaning into custom content (written, interactive, video, immersive home page takeovers) and editorially sponsored content scored repeat accounts with Walmart, Lenovo and Microsoft.
The Huffington Post
Sleep Number • Sleep Wellness platform
I’m not supposed to have favorites, but I do. • Arianna on board, personally, to make a Sleep + Wellness platform a part of HuffPost. • Two years, $20M campaign, 100+ pieces of content (video, articles, social). • Content co-creation with the client and their media and communications agencies.
Federated Media
Amex OPEN Forum • Content platform
John Batelle and the CMO of Amex • Back of a napkin mapped out Amex OPEN Forum. • Serviced 100% always-on content platform providing SBOs invaluable information about how to scale their businesses.
Condé Nast
Where it all began. Would answer the call wherever I was needed. Managing Editor 4X, corporate soothsayer for emerging digital strategy dev across 15 magazine titles, Executive Producer for Lucky commerce content and first-ever blogger conference. What a ride!
